​​​​© 2014 by Starmark™ - Privacy Policy

This website and the information contained herein are neither an offer to sell nor a solicitation of an offer to buy any interest in any investment fund sponsored or managed by any STARMARK™ Group company.

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Starmark Investment Management Limited is authorised and regulated by the FCA (FRN: 190249)

For aspiring Appointed Representatives and Fund Managers


Starmark was established in 1998.  In 2005, Starmark Investment Management Limited (SIML) (previously Starmark Trading Limited) received authorisation from the Financial Services Authority, now the Financial Conduct Authority (FCA) to engage in investment management business. Over the years SIML has engaged in broking and fund management activities and has acted as Investment Manager for a number of offshore funds.

Over the past year or so SIML has focused on providing regulatory umbrella services to facilitate activities of those who wish to advise/arrange transactions via the Appointed Representative (AR) route and aspiring fund managers who wish to manage/trade client money by way of a fund or managed account. This involves obtaining from the FCA the CF1 (AR) (director) and CF30 (customer) controlled functions for the AR and the CF30 controlled functions (directly under SIML) for fund management. We recognise that regulatory costs can be a big issue for start-up operations which often expect to have only a few million to manage in the early days, so we offer a very competitive pricing arrangement to try to reduce the pain. We believe that we can do this by strictly controlling our own costs and avoiding trying to be all things to all people, unlike the larger umbrella companies which mostly cover the whole range of clients including retail, with the consequently higher operating costs and regulatory risks. We have decided to avoid the retail market and deal only with professional clients. The costs of regulation when dealing with retail clients is (understandably) much higher than dealing just with professionals.  

Over the years we have established a close relationship with Ifina, a global fund administration company. Ifina also focuses on the smaller start-up funds, dealing only with professional clients. They offer very competitive pricing and the full range of administration services across many jurisdictions. We currently act as investment manager for several funds administered by Ifina in the Cayman Islands and have previously worked with them in the BVI.

The scope of SIML’s activities can be viewed on the FCA Register under reference number 190249. SIML deals only with professional clients and is not authorised to hold client funds.

If you are contemplating starting up a business as an Appointed Representative and/or in fund management please get in touch.


Eldon Kerr , or

Allan Kerr

What is an appointed representative?

An appointed representative is a firm that conducts regulated business on behalf of a directly FCA-authorised firm, which is its ‘principal’. The principal firm takes regulatory responsibility for the appointed representative, and must ensure it meets FCA requirements.  ARs need to understand and comply with the regulatory requirements relating to their business.  The principal firm needs access to staff, premises and records so they can carry out the necessary checks.